Orlando Tourism Promotes Hotel Industry
By: Leon Castles
on Monday, May 21, 2012
Orlando has always earned good amount of income through tourism and therefore the city has always worked hard on creating better locations that can attract more local, national and international visitors. However, the tourism industry in Orlando is also pushing the hotel industry as more and more hotels in Orlando are improving their business. Many hotel industry experts claim that the hotel industry in Orlando has already moved ahead of the recession situation and most of the hotels in Orlando are back to making profits that they had dreams of since 2008.
As per the local survey done, the average hotel occupancy rate for the first quarter of 2012 was around 74.5%, an approximate 2% increase from the occupancy rates in 2011. In the previous year, the occupancy rates were 72.1% according to Smith Travel Research. Orlando hotels are also making better revenue as they have increased the hotel room rates. The average room rate in Orlando was $101.98 in the previous year but the rates have been increased by 3.5% to $105.51 in the first quarter of 2012. The average revenue that the hotel earns through one room is $78.58 which is 6.8% higher than the previous year. Overall, the hotel industry in Orlando has gained $28.6 billion mainly because of the tourism industry that has done good business this year.