Industry Overview of Office MachinesLaser printers are a type of printer, commonly found in offices and businesses. Laser printers are known to be extremely fast in comparison to the older types of printer technologies, as well as producing a high level of quality text and images. Laser Printers are not just creatively named; it is based on the technology that it uses to put ink onto paper. This process is often referred to as xerographic printing and what makes it different is that it uses a laser to directly scan the image to a photoreceptor and to the printable media. The speed of laser printers is probably the most impressive feature in comparison to other types of printers, with speeds of up to two hundred monochrome pages a minute. There is a multitude of different types of laser printers. They can vary in size, speed, detail level, color, and even duplexing.Industry TrendsCompanies and firms that do a lot of printing have started using duplex laser printers, in order to become more efficient and “green”. With duplexing, a laser printer can print on both sides of the printable media. This in turn cuts down on several items. At first glance, it can cut the paper costs in half theoretically, as well as some power costs. With the physical number of pieces of paper cut down it can drastically reduce the space required to file and store the information. Laser printers in San Francisco, as well as other areas where “going Green” is more popular, are becoming more prevalent. BrandsThe very first company to produce a laser printer was Xerox in 1969, and was developed by Gary Starkweather. The birthplace of laser printers is in New York, the location of the Xerox Webster Research Center. Since then there has been an increase in popularity of the laser printer with the advancements of technology, that made them smaller, faster, and cost less, more and more companies are now producing them. Some of the most popular and recognizable laser printer manufacturers are Xerox, Samsung, Brother, Hewlett Packard, and Konica Minolta just to name a few.