Business News and Advice

Featured Product: GoToMeeting

By: Leon Castles on Tuesday, November 24, 2009
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A great deal of money and efficiency is needed in order for businesses to run successfully. Most companies employ remote workers that are not always on-site for meetings, training purposes etc. In the past, a company would have to finance the cost of bringing all its employees together. However, in today’s world, technological advances continue to make different processes and procedures less timely and more cost-effective.

For example, businesses today are benefiting immensely from innovative methods to conduct operations via the Internet. Online tools and techniques, such as web conferencing, webinars, online demos and meetings are paving the way to keep expenses down and productivity up for businesses. Keep reading to discover how they can help your business!

Web Conferencing

Web conferencing is an online communication tool that enables businesses to do things such as conduct live meetings, hold training sessions or make presentations via the Internet. How does it work? Each participant in a web conference sits at his/her own computer and is connected to other participants through the Internet. This can be achieved by downloading an application on each of the attendee’s computers or through the use of a web-based application. Accessing the meeting is as simple as clicking on a link distributed by email meeting invitations, which instruct attendees to enter the conference.

Webinar

The term “webinar” is a newly coined phrase used to describe a specific type of web conference. It’s usually conducted one-way, from the speaker to the audience with limited audience interaction. However, webinars can also be collaborative, with the inclusion of polling or question & answer sessions to encourage participation between the audience and the presenter.

Some webinars may involve the presenter speaking over a standard telephone line, with the use of information being pointed out onscreen. The audience in turn can conveniently participate by responding over their own telephones or speaker phones. Certain web conferencing technologies in today’s market have also begun to incorporate the use of VoIP, enabling total web-based communication. Every provider is different, but some webinars may even offer hidden or anonymous participation functionality features, which serve to make attendees unaware of other participants in the same meeting.

GoToMeeting Features & Capabilities

The popularity of online methods of communication for businesses has caused numerous services to cater to this need. For instance, GoToMeeting is a managed online meeting service that provides a platform on the Internet where individuals and organizations can present information and demonstrate products in an easy, secure and cost-effective manner. For a flat fee, businesses are able to benefit more frequently from the value of conducting online meetings.

GoToMeeting boasts the following types of features and capabilities:

  • Presentations – You can deliver presentations, such as a slideshow to an online audience, thus reducing travel costs
  • Online Demo – Whether potential prospects are right across the street or thousands of miles away, you can show them how your product works by inviting them to view an online demo in real time
  • Remote Access – Meet with fellow co-workers online to share confidential information, discuss business or even edit documents

With GoToMeeting and other types of similar services, web-based applications and other business services, organizations are able to increase productivity, lower costs, expand market reach and generate more revenue opportunities.


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