It looks like New York City is going to get a little bit more festive in the coming months thanks to an effort to install more advertising screens in Times Square. Now, these won't be the standard ad screens. They'll be geared toward the artistic crowd and feature digital art displays.

Each display lasts two to three minutes to give people something interesting to look at while walking around downtown. These new screens are included in the Times Square Alliance program.

The first new display, created by Ori Gersht, shows flowers bursting and is currently in previews for the month of April.

The new displays will officially go live on May 1 as a part of an exhibit called "Times Square Moment: A Digital Gallery." At that time, a new art display will be debuted. Every day at 11:57 p.m. the display will begin. If this initial run is successful, more show times may be added.

The entire gallery production is being presented by both the Times Square Advertising Coalition and the Times Square Alliance as a part of the latter's Times Square Arts program.

At the very least, this display should garner some new attention to the advertising downtown and give tourists and residents alike something new and interesting to look at. If the program is a success, who knows how many displays may be installed to bring art straight to the street?

(Source)