While most customers are looking to support international brands that they can buy during the holiday season. Denver has decided to do the other way around for supporting and promoting the local businesses. The city of Denver has decided to join with the US SBA and have claimed that they will celebrate November 24 as Small Business Saturday where consumers should buy goods and items that are made locally. The small business community has approved it and said that consumers that buy goods from small business companies will be helping the economy of the city. The SBA has said that these small companies contribute 44% of the total US private payroll and therefore consumers must go ahead and support them as well.

The small business community said that consumers must make a shopping list and then look out for local shops that sell those items. The city of Denver said that this is going to be the perfect time for all Denver people to support the local businesses in the community and to boost the economy of the city. Mayor Michael Hancock said that it would be great if people would support the local businesses that will be offering the city a better future. He said that this will also offer better markets to the local businesses in the future.