Procter and Gamble Skin Care Moves to Singapore
By: Leon Castles
on Friday, May 11, 2012
Procter and Gamble is certainly one of the biggest companies in the United States that makes consumer products that can be used in daily life. The company has a huge range of products and brands that compete with some of the other top brands in the market. Procter and Gamble in Cincinnati is going through some tough calls at the moment and they have already announced the voluntary separation program. Now, the company has decided to move their skin care headquarters to Singapore. The company has come forward and announced that they will be relocating their skin care headquarters to Singapore which will happen by August.
The company said that it was a good decision that they have agreed with and the change will impact around 20 jobs in Cincinnati that they will transfer to Singapore later on. The company said that at the moment Asia is the biggest market for them and therefore they are focusing on it. They said that the leadership team felt that they should move their skin care headquarters to Singapore where the competition is really happening. Olay and SK2 are the top skin brands that they already have in their pocket at the moment. The company feels that they should be marketing their skin care products in Asia aggressively that will help them earn better revenues.