By: Phillip Johnson
on Thursday, May 13, 2010
Whether you’re opening a new business or simply looking to attract more customers to your existing business, signage can play an essential role in your marketing endeavors. Use bright colors, large lettering and a few words to quickly grab attention and convey your message. Keep reading to learn more about a few types of signage and how you can make them work for you.
Make your storefront stand out from the rest with vinyl banners. Perfect for grand openings, sales and special events, you can customize your banners to fit the occasion. Hanging up a banner can signal to people that something special is going on in your business. If you are hosting an event or sale, don’t forget to include important details such as the date, time and name of your event.
Do you have people visiting or passing by your business on a regular basis? Then a window decal is a great way to add a little more advertising power to your marketing efforts. Some of the many uses for window decals include listing your business hours, displaying a menu and promoting a sale. Window decals can also be used on car windows and offer an affordable alternative to car door magnets.
Catch the attention of passersby with lawn signs. Need some ideas on how to use them? Try putting a special offer or sale on your sign to draw in more business. If your business is located off a main road, consider putting a sign on a street corner with an arrow pointing to your store. Lawn signs are also great for anyone who wants to showcase work they’ve done on a specific property, such as landscapers, construction companies and real estate agencies.
Hang up posters that feature special offers or events on bulletin boards around town to make an impact on the local community. When designing your poster, consider making it into a calendar which you can give away as a promotional item. This will have customers and prospects thinking of you year-round.
Car Door Magnets
Looking for a quick, easy and inexpensive way to get the word out about your business? It doesn’t get simpler than advertising with car door magnets. This type of signage does double-duty. First, it allows you to brand your vehicles with your logo, company name and tagline without having to get a costly paint job. Second, by spending only a little, you can advertise to a lot of people simply by driving around town, leaving your car in the driveway, or parking in a lot.
Putting up signs to increase your business may seem too easy to be true, but with the right signage, you’ll be sure to keep new customers walking in your door.
To learn more about how to get the word out about your business and to browse affordable signage and marketing materials, visit www.vistaprint.com.
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