By: Leon Castles
on Thursday, June 17, 2010
When it comes to finding the perfect promotional item for your business the custom printed mousepad is ideal. The mousepad is something your customer or potential client will use on a daily basis, quickly becomes a part of their daily habits and is a constant reminder of your logo, web address and company message. Even if you offer other promotional items in your store, at your office or at the tradeshow, the mousepad is one item that should be on every marketing manager’s buy list.
Mousepads come in a number of different shapes and sizes these days. In a world where people spend a lot of time on their computers, comfort is a must. Spending a few extra dollars to ensure a soft feeling comfortable mousepad will ensure that not only will your branding be seen the mousepad will be used and you won’t have wasted precious advertising dollars.
Promotional mousepads are great for every business but are especially wonderful for information technology companies, software companies, computer manufacturers, electronics manufacturers, online services and of course, makers of the computer mouse. Mousepads are a great item to distribute at the tradeshow regardless of your business because almost everyone who visits your booth will have a computer.
Think eye catching but subtle when designing your promotional business mousepads. If the design is too bright and bold, no one will want it sitting next to their computer all day long. Too many colors, patterns and over stated design are beyond off putting to the consumer. The mousepad must be a useful product in order for it to be a great promotion. Use your company colors but stick to three or less on the final layout. Simplify complicated layout and designs of established branding for the mousepad by extracting the key features of your company’s message.
Choose pertinent information only for your promotional mousepad in order to drive your message home. The company name, the company message and the company website is plenty of information to get your customer interested. It gives just enough detail for them to check out products online and contact the main office. A comprehensive website is a must these days and any successful business will have a site that provides full contact information, product specifications, upcoming promotions and information about the history of the business. Place the website prominently on the mousepad.
Eye catching fonts that are easy to read and words that are spaced to fit are the best way to design your promotional mousepad. Think about using the least number of words to make the highest visual impact. Avoid flowery or elaborate script and consider larger fonts rather than smaller fonts. The effective promotional mousepad is informative, attractive, easy to scan with the eyes and comfortable for the wrist.
Consider ordering a range of matching products when creating your promotional mousepads. The more cohesive your branded message, the more likely you are to expand your client pool. Choose a printing or branding company that offers not only the mousepads but t-shirts, stickers, business cards, tote bags and magnets in the same design.
Vistaprint is the Official Printing Partner of