The business envelope remains an essential part of the consumer culture and a must for the modern business owner. Custom printed envelopes with colored ink and graphics attract not only established customers but everyone that sees your envelope. Branded envelopes are an extension of your business message and customer service efforts. Increase your clientele by paying attention to all the details, especially the envelope you mail those details in.
The mailed promotional is still an effective way of reaching new customers. Even if you didn’t send promotional literature to someone they may recognize your branding in their neighbor’s mail pile. When it comes to envelope branding and promotions it’s all about choosing the perfect design the first time and staying true to the branded message for a long time.
There are a number of different sizes of business envelopes available in the world of custom printing. The savvy business owner orders a selection of types and styles at the same time. This not only saves money on shipping, it ensures uniform branding across the board. Repetition and visually eye catching printing make envelopes an affordable way to stretch advertising budgets.
Remember there are envelopes that fit letters, those that fit postcards, some that work best for magazines and the ones that are ideal for thank you and greeting cards. All types can be printed with your company logo, address, website and mission statement. Think cohesive and repetition when using envelopes as cheap advertising. The custom printed envelope is an easy choice when it comes to brand promotion.
Take the time to search through the many envelope templates offered by the larger online printing companies. You may already have a company logo on your computer that fits well into the printer’s template. Use complimentary colors, scenes and illustrations that work cohesively with your established look. If starting from scratch, pick an envelope design that appeals to your eye, offers an attractive visual and a great space to place your business message.
Choose bold fonts that catch your eye on your business envelopes. Larger sized lettering is attention grabbing as are crisp contrasting colors. Be sure not to over design or overcomplicate your custom envelope. A design that spells excitement, promotion, good deal yet professional established business is the way to go. Choose a template design that has longevity and appeals to not only you but a majority of co-workers or members of management. Designing your envelope is not something that should take a few minutes. Get input from others before placing your order.
Order matching letterhead, postcards and promotional flyers at the same time you order your business envelopes. Full color custom printed envelopes are visually stunning and a great branding opportunity. The graphically designed envelope will stick out in a pile of mail and ensure your business correspondence is the first to be opened, making your company message a priority. Avoid being a part of the white envelope herd and start designing your branded custom printed envelopes.
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Leon Castles is a writer and editor for ChamberofCommerce.com. Leon covers all things business, but specializes in small business marketing strategies, sales & marketing and management.
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