5 Online Venues for your Promotional Marketing Video

5 Online Venues for your Promotional Marketing Video

The 21st century is truly the age of communication, intercommunication and information. The internet has facilitated an environment and community that brings people from all across the globe together to share information.

In this country alone over 70% of the population are regular internet users. Everything from books to magazines and especially news are very quickly transitioning to the web, making print media virtually obsolete.

The internet, however, has become far more than a hub for written media, it has truly created a media form of its own – the viral video. Before the internet sharing was only possible through reproduction of VHS tapes, and since the internet age the DVD - and who wants to see someone else’s silly home videos anyway?  But the internet gives people an open forum to not only share their ideas, but videos as well, and it has become an absolute phenomenon.

In terms of business advertising, print advertisements have lost their edge and effectiveness, and without a doubt the best bang for your buck has become the viral video in this new internet-focused media environment. Having a print ad developed, printed and distributed can be extremely costly. With a video, you don’t have to pay for hundreds or thousands of copies. You pay to have it filmed and produced, you put it online and the viewers will come to it!

 In short, the beauty of the internet is that it is a collection of information where millions of potential customers go every single day! Instead of having to print thousands of ads to get your products and ideas to the consumers, you put your marketing video right where the consumer (over 70% of them) goes for information!

Unlike billboards, TV commercials or magazine ads that are only seen by those who happen to come upon them at the right place and time, online videos are available 24/7 from California to New York to Florida, and they can be searched and watched. Apart from having a great product and ad campaign, one of the keys to business marketing and advertising success is having the most amount of people possible see your ad. By putting your marketing video online you will surely be accomplishing this goal.

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To give your video the best chance to be seen it’s a good idea to post it in several different online venues. Here are some ideas of five places you can upload your business video.

5 Online Venues for your Promotional Marketing Video

   1. Your Company Site. Visitors on your company site are obviously already interested in your business or a specific product you offer, so uploading your corporate video onto your company site is a no-brainer! Instead of making your customers and potential customers and potential customers read about your products let them see it!

   2. YouTube. YouTube is by far the preferred website for casual video browsing. Millions of viewers every day surf the site’s millions of videos – sounds like the perfect market for a promotional video.

   3. Email Marketing. Email marketing is the process of reaching out to potential and former customers through Email newsletters. Email marketing is very strategic and sending out unsolicited messages to masses of recipients who aren’t expecting it is frowned upon. Sending out SPAM will certainly harm your business.  But, if you’re conducting an Email marketing campaign including a link to your video in your Email message is a great way to get exposure for your video.

   4. Blogs. Blogs are short and semi-informal posts that are updated regularly about a specific topic. The internet is home to millions of blogs about any topic. Seriously, anything. Cooking blogs, sports blogs, medical blogs, technology blogs, film or music critique blogs, etc. Bloggers are typically writers who have transitioned from the shrinking market of print media to the internet, or experts in a particular field that maintain a blog about their area of expertise. Your company website should have a blog to add new content to your website, and thus increasing its value. You should upload your video here or submit it to other blogs that relate to your industry.

   5. Distribution Sites. There are several websites that will submit your video to several different video sharing sites at once. This is a must to distributing your video. Some of these sites include Tubemogul.com, Brightcove.com, Trafficguyser.com and Vidmetrix.com. Some of these sites are free and some aren’t, but depending on the goals of your marketing campaign paying for the service might be worth it.

Internet advertising is a field that will only continue to grow and is certainly here to stay. Instead of investing in ads that have to be replicated by the thousand and distributed, start investing in advertisements that bring the customer to you.