Press releases are an important element that can help your online content come full circle. They’ve come a long way since their inception, and their evolution tells us a lot. From paper, to fax, to email and to social media – search and social elements make them essential to help get the word out about your biz and increase your online visibility.
Don’t know where to start? Find your industry in the PRWeb News Center and take a look at some press release examples. Notice the format that press releases are written in – it’s called an inverted pyramid. What this means is including the most pertinent, crucial info at the top to reduce reading time for those skimming and providing a hook for the audience to keep reading.
Stacey Acevero is the social media manager at Vocus. As an early adopter of social media, you can find her scouring Twitter, Facebook and LinkedIn every day for creative marketing ideas. Stacey also writes about PR, SEO, social media and small business marketing.
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