The latest in Marketing

Outsourcing can be both good and bad for a company. So just how do you decide if you should outsource; and if you do decide to, how do you pick the right partner? This post attempts to answer these questions.

Small business blogging is more effective when using these 6 online content marketing tips for engaging customers' brains.

Customer engagement and mobile marketing are two buzz terms that have been the subject of many articles, stories, and studies of late. But what do these big terms mean for the average business?

Whether you’re just creating a Twitter account or you’ve had one for a while, it’s important to know the Key Performance Indicators (KPIs) on Twitter.

Just when you thought you knew all there was to know about social media marketing, a new platform has arrived. Like other social media platforms, Vine can work to a marketer’s advantage if used purposefully and creatively.

In the online marketing world, there are many unique ways to market content to your audience. But, at the end of the day, two questions still remain: how successful are your marketing strategies, and how do you measure them?

Local brick and mortar retailers feel threatened by customers who "showroom" - examine merchandise in-store then go buy it online. Showrooming, however, can provide the savvy local retailer with an opportunity.

Growing a user base is about more than finding a hack, and if you never manage to discover yours you can still always improve your growth rate. Here are some blogs to learn growth hacking!

With the rapid pace of change in sales automation, you can expect to make some mistakes along the way. When you make these common mistakes, try these methods for repairing lead generation efforts.

Using social media has fast become a primary source of communication between businesses and their customers. Midmarket companies are no exception. Here are some ways that midmarket companies can use social networks.

Have you noticed the message on your Facebook business page about turning on replies and threaded comments? To give you an idea of what this means for your business, I’ve compiled some of the top benefits.

Everybody networks, but we have four tips that can help you network smarter by using online resources combined with what you're already doing.

When the prospect recognizes you are using a technique to close them, they will move the other way and never trust what you say again. Instead, use these buyer-centric tactics to make it hard for the customer to say no.

My article shares what ties in the concept of Moneyball with sales and marketing. Peter Mollins, the VP of Marketing for Knowledge Tree, told me about the Moneyball approach to collateral and content marketing.

Twitter is quickly becoming an essential part of any online business marketing strategy. Here are 10 basic Twitter definitions you need to know.

With social media aggregators growing in popularity, it is easy to see how small businesses may want to use these time-saving tools to post the same message across all of the their social portals.

A small business has plenty of ways to generate new leads, but one of the best ways to do that is through content marketing, considering the amount of value you give a lead in exchange for their contact information.

DemandForce has pieced data together with a visual that illustrates the surge of online video streaming over the past couple years, as well as make sense of the extraordinary marketing opportunities.

Xerox conducted a study into the cause of what it perceived as a common sales problem. So, how can businesses counteract this common problem? Inbound marketing automation can help you in three ways.

Could your content marketing strategy use a boost? Looking for more traffic? Consider these five tips to help take your business' content to the next level.