Last month, I unraveled Twitter for you. This month, let’s drill down on Facebook.
It has been my experience that in order to be successful in any environment, you must understand the underlying drivers of that environment – you know, what makes it tick. So, when my students and clients ask me about the best way to get real results from their Facebook pages, the very first thing I feel compelled to share with them is this: Facebook users are not primarily there to learn anything about you or your business. They are there to socialize, share (read: brag) and sell their own stuff. (Just for good measure, read those last two sentences again.) If you understand this, everything else will be easy.
Now, what does that mean for you, the desperately-seeking-results Facebook Page owner? It means a few things, chief of which is understanding why, even though most times you might not have your market’s undivided attention, you still need to have a Facebook Page:
And, now that you’re convinced, here are five, painless steps to create your own rockin’ Facebook Page:
Yes, Facebook changes their rules as much as Lady Gaga changes wigs. You won’t get an argument from me there. However, there’s no reason to not participate. Release the quest to keep up with everything and just focus on connecting with your ideal customers in your corner of the Facebook universe. Your audience is already on Facebook and when they do decide they need your services, where would you rather be? On Facebook with a rockin’ presence or somewhere complaining about how Facebook changes too much? I thought so.
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