Business News and Advice

Examining the Federal Reserve Decision on the Durbin Amendment

By: Javi Calderon on Thursday, August 25, 2011
0 Comments
Examining the Federal Reserve’s Decision on the Durbin Amendment

Included in the Dodd-Frank Wall Street Reform and Consumer Protection Act – which was designed to bring about radical change in the U.S financial system following the financial crisis – was a provision known as the Durbin Amendment that required the Federal Reserve to place a limit on swipe fees, or interchange fees, for debit card transactions.

A last-second addition to the Dodd-Frank by Illinois Senator Dick Durbin, the Durbin Amendment has been a controversial issue of late, as the deadline for the new limits and regulations to take effect approaches.

Federal Reserve Chairman Ben Bernanke stated in late 2010 that he would announce his final decision on the matter in April of 2011. However, heated debate on the topic postponed this pronouncement until June 29th, when the regulations on debit card interchange rates were finally announced.

Originally slated to take effect on July 21st, the new rules will now be implemented on October 1st, 2011.

After originally considering a cap of 12-cents per transaction, the Federal Reserve has decided to place a cap of 21-cents per transaction instead. With a .05% of transaction allowance to help mitigate fraud losses, and a 1-cent per transaction allowance if the issuer complies with specific fraud protection practices.  

These new restrictions will cut down swipe fees by around 45%. For the average debit card transaction, which is around $38.00, the interchange fees will amount to around 24 cents.  

The Federal Reserve has also announced that it will now require credit card companies to allow transactions to be processed on two networks. This will drive competition between transaction processors as merchants are given the option to choose which network to use.

So far, the decision has been met with considerable criticism. While banks are still going to lose substantial revenue from the new regulations, critics believe that Bernanke swayed from his original position of a 12-cent ca
p due to threats by banks that they would have to compensate for losses by increasing fees on checking accounts and other products.

Consumers are unlikely to notice much in terms of savings due to the new regulations. As it is, the new rules only apply to debit card transactions, and not credit card processing which accounts for 65% of total interchange costs.

Bernanke expects merchants in competitive industries and sectors to pass savings on to their customers. Those who have a strangle hold or niche in their industry are more likely to pocket the extra cash.

Consumers will, however, notice that banking will become more expensive as banks compensate for losses. Consumers can expect banks to push incentives to switch from debit cards to credit cards. Those who rely heavily on their checking accounts, and those who struggle to make monthly minimum balances or payments will be the hardest hit.

So who will benefit? With the debit card transaction fee cap set to lower cap fees by 44%, the winner will presumably be merchants, but even that is a little unclear.  In order for merchants to recognize the reduction in interchange costs they will either need to be on an interchange plus pricing plan or some other program, such as split debit and credit, which allows them to take advantage of the new, lower, debit transaction fees.


Merchant Warehouse: Guaranteed lowest cost on credit card processing for all businesses.

With over 80,000 customers, Merchant Warehouse sets the standard for price, customer service, ethics and integrity. A+ Rated by the BBB, Awarded Company of the Year and Dedicated to our merchants! Learn More About Merchant Warehouse. 

Merchant Warehouse is the Official Credit Card Processing Partner of


 

Sign in to post a comment, or sign up for a free account.
Comment Guidelines

Your comment will be posted by:
Andy
Andy Stetzinger

Specializing in: Emerging networking Technologies , Social & Search Engine Marketing , General Online Marketing Insights
 
Ava
Ava Cordell

Specializing in: Political Analysis, Finance Marketing/Advertising,
 
Blake
Blake McConnell

Specializing in: Technology, Internet Security, Online Backup
 
Bobby
Bobby Gaglini

Specializing in: Online Marketing, Search Engine Optimization, Small Business Marketing
 
Brenda
Brenda Stokes

Specializing in: Small Business, Health, Creative Writing
 
Brent
Brent Barnhart

Specializing in: Journalism, Creative Writing, Literature
 
Brian
Brian Jenkins

Specializing in: Education, Careers, Employment
 
Christina
Christina Edwards

Specializing in: Personal Finance, Home and Garden, Family and Parenting
 
Dana
Dana Damato

Specializing in: Entertainment, Lifestyle, Travel
 
Doron
Doron Habshush

Specializing in: Technology, Internet marketing, small business management
 
Javi
Javi Calderon

Specializing in: Journalism, Small Business, Technology
 
Jennifer
Jennifer Hice

Specializing in: Journalism, Corporate Marketing and Copywriting, Small Business Growth and the Economy
 
Jerry
Jerry Silberman

Specializing in: Small Business Turnarounds, Debt Negotiation, Small Business Finance
 
Jessica
Jessica Bower

Specializing in: Marketing, Finance, Advertising
 
Jonah
Jonah Stein

Specializing in: Search Engine Marketing, ,
 
Julie
Julie Henningfield

Specializing in: Writing about incorporation, home-based businesses, general small business marketing tips
 
Jyotsna
Jyotsna Ramani

Specializing in: Travel writing, Business & Entrepreneurship , Women's Issues
 
Katie
Katie Parsons

Specializing in: Business News, Family Issues, Technology
 
Kevin
Kevin Baker

Specializing in: Sales, Marketing, Business Development
 
Leon
Leon Castles

Specializing in: Advertising, Marketing, Management
 
Mark
Mark Sher

Specializing in: Telecommunications, VoIP, Phone Systems
 
Matt
Matt Winn

Specializing in: Ecommerce software, Website Design, Online Communications
 
Moisés
Moisés Reyes

Specializing in: Business Economics, Internet Marketing, Finance
 
Phillip
Phillip Johnson

Specializing in: Internet Marketing, Politics, Business
 
Robert
Robert Haines

Specializing in: Computer Software, Technology Trends, Cloud Computing
 
Steve
Steve Adams

Specializing in: Marketing, Technology, Business
 
Tess
Tess Taylor

Specializing in: Human Resource & Careers, Small Business Marketing & Finance, Home Business Green Topics
 
ChamberofCommerce MySpaceMyspace