Having a company blog as part of your official website is a smart way to stretch the reach of your consumer base. If you maintain a company blog, or contribute to one, you already know the many benefits of this online medium. Blogs should always be viewed as the powerful sales tools that they are.
Like any other online endeavor, simply creating a blog is not enough. Your company blog should be approached in the same calculated manner – with cues from the client as the guiding point.Be careful to avoid mistakes with your blog that could hinder it from making the most for your company. Here are four common mistakes of company blogs, along with some thoughts on how to avoid making them:
In order to stand out in a saturated blogging environment, make sure your content is original, forward-thinking and helpful to readers. The best blogs have a combination of several voices and encourage interaction from readers. Give your blog the time and attention it deserves to succeed as a sales tool.
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