The secret to a successful business lies within its core of employees loyal to their employer and business brand. Actually, this is no secret. Research has shown for decades that the leading companies in America create a company culture, where people are treated with respect and consideration at all times – maximizing employee loyalty and work ethics.
The current unemployment climate provides American business with a wealth of resumes and highly qualified workers eager to perform. The savvy business owners will focus on defining and positioning their company as preferred employers – employers personally involved by showing unfailing respect for all who work for them, and setting high performance standards through example.
Recruiting Employees for the New Millennium
Successful strategies for recruitment of top-level applicants lie within the willingness of business leaders to analyze future labor market demographics, and re-structure business culture to reflect the future work-force.
An unprecedented shift is projected by the National Association of State Auditors, Comptrollers and Treasurers (NASACT). According to a recent study, the number of young workers replacing those over the age of 55 will decrease dramatically by the year 2012. For the first time in U.S. history, one in six workers is over the age of 55, but the 25 – 34 demographic has already shrunk by nearly 9 percent.
Finding and Keeping High Quality Employees
The following is valuable advice for creating a desirable company culture:
Out Performing Any and All Competition
Successful American companies reaffirm the American entrepreneurial spirit without engaging in financial manipulation or playing accounting games. A great “people company” consists of loyal employees performing consistently at high levels of excellence.
Awareness of what your company actually is – loyal people who dedicate most of their breathing hours in your employ – is the “secret” of thriving American businesses who out perform any and all global competition!
Ava Cordell is a freelance writer with a passion for the written and spoken word. A professional actress and singer who is also a dedicated mom of 4; Ava has no problem seeing the drama and humor in everyday ordinary events, and thoroughly enjoys the descriptive.
Ava has a unique gift in penetrating through "spin" and disingenuousness – the honest motivations behind American business are worthy of comparison to government expansion. A passion for politics and a loyalty to free enterprise fuel her desire to write provocatively for the American business entrepreneur.
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