People now express their opinions almost immediately through social media outlets. In order for companies to make the most of this trend, they have to establish a real-time marketing formula alongside promotional strategies t

President Obama has stated on several occasions that one of his foremost goals is to help small businesses grow and remain successful. Many people are wondering “How will he do it?” and, “When will it happen?”

While Twitter has become an integral part of any small business’ social media strategy, one has to be sure it is being used correctly. Build a strong Twitter strategy by following these 5 tips.

Running a business is an uphill battle; however, there's no need to make the race any harder than it has to be. What if your company could find more success by doing less?

Every business is looking for more attention wherever they can get it; however, is “viral marketing” really the answer? Understand the difference between buzzwords and business when it comes to getting your company noticed on

The mid-way mark of the first quarter is a great time to do a reality check on how your sales and pipeline are progressing towards your goal. Make the adjustment now, not when it's too late.

Business blogging is an extraordinary marketing tool that can grow sales, when you use it correctly. Here are 7 tips for writing great content that helps you get found online, get known, and get clients.

It may seem silly, but it is oh-so-poignant - utilizing SMS in business to capture brand sentiment, leads and potential revenue is much like fostering a personal relationship over text.

This newsjack from Oreo succeeds because it was fast, it's witty and fun, it's non-controversial, and it ties back to the brand and its messages.

Time for any small business is at a premium and the sheer number of digital marketing strategies can seem overwhelming and unrealistic. Know where to start and how to form a complete online strategy with an end goal in mind.

This is part two of a series called US population trends affecting business. These US trends are also very applicable to the Canadian population. Today we examine the aging US population.

Someone once told me that although she recognized LinkedIn groups were an untapped resource for her business, she wasn’t exactly well-briefed on all the unwritten rules of online networking – particularly for LinkedIn groups.

More than 30 Marketing Automation tools are available today, ranging from Free (yes, zero cost), to more than $5,000 per month. How do you go about selecting one for your organization? This post will give you some good ideas

Being a small business owner recently got a lot more difficult. Things are changing, taxes are increasing, and it behooves you to prepare.

So what exactly is it about the innovation game that even the best leaders get wrong?

In my 6 years of entrepreneurship, I’ve learned that the team is the most important part of the equation. Therefore, the single founder should spend the majority of his time building the perfect team.

Think your business is smart? Consider our seven steps to a wiser business and understand whether or not you're heading in the right direction.

Hungry for more customers? First, consider the ones you already have. Understand how to avoid these five big mistakes and make sure your followers stick around.

Evo, a leading online retailer of outdoor gear and fashion apparel, is the perfect example of how to use online marketing successfully.

There's good news for small businesses that think mobile marketing is a far away dream: it's much closer than you think, and in fact, you've probably been mobile marketing without even realizing it!