My article shares what ties in the concept of Moneyball with sales and marketing. Peter Mollins, the VP of Marketing for Knowledge Tree, told me about the Moneyball approach to collateral and content marketing.

Anyone can be inventive and even discover new and more effective solutions to old problems. We can grow and strengthen this capacity every day and at any age. It’s all about how we observe and connect what we already know.

When the prospect recognizes you are using a technique to close them, they will move the other way and never trust what you say again. Instead, use these buyer-centric tactics to make it hard for the customer to say no.

Companies considering large layoffs need to review the requirements of the Worker Adjustment and Retraining Notification Act (the "WARN Act") before taking action.

As a public speaker, you are challenged to engage and educate your listeners while encouraging them to action. You must be captivating and engaging enough to hold the audience's attention to the end.

"Funny" is not the perception you want your prospects to have of you. Almost everything you can think of has been tried before – and, for the most part, they’re no longer effective.

With social media aggregators growing in popularity, it is easy to see how small businesses may want to use these time-saving tools to post the same message across all of the their social portals.

The US Chamber of Commerce recently surveyed 1,000 small businesses and uncovered some surprising findings. What does your company have to learn from them?

The statistics could discourage even as sunny a soul as Pollyanna: Studies show that a high percentage of CRM systems have failed to meet company expectations. What went wrong? Here are the oft-cited reasons.

A small business has plenty of ways to generate new leads, but one of the best ways to do that is through content marketing, considering the amount of value you give a lead in exchange for their contact information.

Business blogging needs blog content that appeals to readers' emotions, especially pleasure. Write blog content that's fun and win readers.

While you may agree that true success means you’re doing well both professionally and personally, many claim they simply don’t have the time to have it all. Something (usually from the personal sphere) has to slide or does it

The rise of social media as both a marketing tool and a means of fast and effective communication is changing the way businesses relate to people – including the hiring of new employees.

The perks of being a boss or company owner come hand-in-hand with the less glamorous aspects of the job – and firing employees has to be one of the least loved parts of the role.

Twitter is quickly becoming an essential part of any online business marketing strategy. Here are 10 basic Twitter definitions you need to know.

In online marketing, honesty is even more important than in the face-to-face world. Why? Because people understand things in the face-to-face world based on your body language. Online, they get none of that.

DemandForce has pieced data together with a visual that illustrates the surge of online video streaming over the past couple years, as well as make sense of the extraordinary marketing opportunities.

Do not delete your content. Much of your web content should live forever. Videos can continue to rack up views and content can be seen as an information artifact for years to come.

Xerox conducted a study into the cause of what it perceived as a common sales problem. So, how can businesses counteract this common problem? Inbound marketing automation can help you in three ways.

In business, being nice is part of delivering customer service. It’s the positive attitude, the respect you show to the customer, and the way you make them feel appreciated.