More and more companies are embracing the idea of telecommuting. But how do you define a company’s culture if employees are spread in different cities? Below, some guidelines on how to create—and keep—your company’s culture.

Learn how a social experiment using a vending machine reveals 3 simple ways that small business owners and leaders can increase employee engagement levels to improve overall productivity and job satisfaction.

Entrepreneurs are discovering thriving startup ecosystems outside of Northern California. This infographic by Intuit gives a full picture of the country’s booming start-up landscape.

Most sellers will pound the phones looking for anyone who might need their product or service. This is the most ineffective thing you can do. Watch this video and discover how you can get more prospects in your pipeline.

Customer engagement and mobile marketing are two buzz terms that have been the subject of many articles, stories, and studies of late. But what do these big terms mean for the average business?

Massive botnet attacks have been reported recently attacking WordPress sites. Do you have an adequate security plan to protect your sites from attacks and an adequate recovery plan in place?

SPAM is getting worse and worse and we are allowing it. I know there is no way to completely control this but we can try to do our part and stop doing these 7 things, which you may not realize is spam.

If you own a small business, your brand identity and your own identity inherently blend. Luckily, you can boost the positive image of your business by enhancing the way you are perceived as an individual. Here's how.

Whether you’re just creating a Twitter account or you’ve had one for a while, it’s important to know the Key Performance Indicators (KPIs) on Twitter.

Outsourcing can be both good and bad for a company. So just how do you decide if you should outsource; and if you do decide to, how do you pick the right partner? This post attempts to answer these questions.

Local brick and mortar retailers feel threatened by customers who "showroom" - examine merchandise in-store then go buy it online. Showrooming, however, can provide the savvy local retailer with an opportunity.

Many small business owners are operating in “tunnels”—they don’t have real intelligence about where they are, how well they are doing or even what they need to do next, but they keep chipping away, hoping for success.

In the online marketing world, there are many unique ways to market content to your audience. But, at the end of the day, two questions still remain: how successful are your marketing strategies, and how do you measure them?

Forrester's 2013 report shows that, despite economic turmoil and major belt-tightening on the part of the average consumer, e-commerce will continue to dominate the retail landscape in the next five years.

Is your small business living by the numbers? Understand the following six small business statistics to help push your business in the right direction.

Automation doesn’t mean less humanization when it comes to social media. It’s all about the delivery of your content that affects those who read and share it with others.

With the rapid pace of change in sales automation, you can expect to make some mistakes along the way. When you make these common mistakes, try these methods for repairing lead generation efforts.

Growing a user base is about more than finding a hack, and if you never manage to discover yours you can still always improve your growth rate. Here are some blogs to learn growth hacking!

Just when you thought you knew all there was to know about social media marketing, a new platform has arrived. Like other social media platforms, Vine can work to a marketer’s advantage if used purposefully and creatively.

I doubt if there's a single business ever that hasn't been asked at some point or other to discount its prices. For startups, it's almost an inevitable part of the process in bringing their technology to market.